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12 universal innovation principles that promise success for any business. More

Learning from Porsche

Porsche innovations have an enormous bandwidth: from the first serial-production hybrid vehicles, to the establishment of the world's biggest automobile club, to Porsche's transformation into one of the most profitable automobile manufacturers in the world.

Learn from Porsche how you can achieve ground-breaking innovation in the following fields:

  • - Product innovation
  • - Social innovation
  • - Business model innovation

In years of research, Michael Shamiyeh has investigated Porsche's innovative steps and extracted a set of 12 universal innovation principles. Apply these to boost the success of your own business.

To the innovation principles

12 Innovation Principles

Double DVD Details of the 12 innovation principles

The Exclusive Double DVD

More information about the double DVD
More information about the book

This double DVD presents an in-depth exploration of Porsche's innovation principles. Each innovation principle is illustrated by a vehicle type that demonstrates how Porsche was able to turn profane vehicles into cult objects. View rare movie footage and photographs dating from 1900 to the present. Extensive interviews with Porsche's contemporaries complete the double DVD. These include Wolfgang Porsche, Walter Röhrl, Hans Herrmann, Hans Mezger, Norbert Singer and many more.

A book that explores the innovation principles and current case studies in depth is currently in progress.

About the author

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The Author

Michael Shamiyeh helps organizations to discover, develop and implement innovations, and assists in their quest to activate their own innovative energies. His customers include leading international enterprises from the fields of engineering & assembly, global energy & materials, telecom & high tech, as well as consumer & Leisure.

Michael is founder and head professor of the Design Organization Media Research Lab (DOM) and CEO of Shamiyeh Associates - an operative unit for creating desired futures. He studied strategic management and architectural design (at Harvard and St. Gallen) and has published in many international journals, books, and popular media. The work of him and his team has won many awards, including a gold medal for the "Best Invention" (2010) from the World Intellectual Property organization and the "Innovation Prize" (2009) from the Austrian Ministry of Science.


To the Porsche Exhibition in Linz