Learn from Porsche how you can achieve ground-breaking innovation in the following fields:
This double DVD presents an in-depth exploration of Porsche's innovation principles. Each innovation principle is illustrated by a vehicle type that demonstrates how Porsche was able to turn profane vehicles into cult objects. View rare movie footage and photographs dating from 1900 to the present. Extensive interviews with Porsche's contemporaries complete the double DVD. These include Wolfgang Porsche, Walter Röhrl, Hans Herrmann, Hans Mezger, Norbert Singer and many more.