12 universal innovation principles that promise success for any business. More

Learning from Porsche

Porsche innovations have an enormous bandwidth: from the first serial-production hybrid vehicles, to the establishment of the world's biggest automobile club, to Porsche's transformation into one of the most profitable automobile manufacturers in the world.

Learn from Porsche how you can achieve ground-breaking innovation in the following fields:

  • - Product innovation
  • - Social innovation
  • - Business model innovation

In years of research, Michael Shamiyeh has investigated Porsche's innovative steps and extracted a set of 12 universal innovation principles. Apply these to boost the success of your own business.

To the innovation principles

12 Innovation Principles

Double DVD Details of the 12 innovation principles

The Exclusive Double DVD

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This double DVD presents an in-depth exploration of Porsche's innovation principles. Each innovation principle is illustrated by a vehicle type that demonstrates how Porsche was able to turn profane vehicles into cult objects. View rare movie footage and photographs dating from 1900 to the present. Extensive interviews with Porsche's contemporaries complete the double DVD. These include W